Case Study: WeLearn Learning Services
A Need for Authentic Connection
WeLearn Learning Services, a learning and development firm, sought to maximize the impact of their existing thought leadership using video — earning more clients by positioning themselves as trusted advisors in corporate education.
Could they find a video production partner to help them quickly, easily, and affordably connect with their audience on a more authentic, human level?
A Human Solution
To begin, Maplewood created a campaign of 90-second videos featuring WeLearn CEO Sean Stowers, published weekly on LinkedIn.
In each video, Sean provides engaging, quick introductions to topics that can be explored in more detail via related WeLearn blog posts, newsletters, and webinars.
These videos help Sean stand out and stay top-of-mind the next time a current — or future — client has a need for learning and development services.
“What I find most compelling about working with Maplewood is that they enable us to be our most authentic brand, and our authentic selves. They bring that to life in every video that they do for us.”
Sean Stowers - CEO and Chief Learning Officer at WeLearn Learning Services
The Maplewood Difference
Maplewood’s flexible recording process — a simple, 30-minute Zoom recording session for each video — respects Sean’s time and increases his comfort level for speaking on-camera.
“I was not going to gravitate to doing video naturally, but working with Maplewood has been really easy,” Sean says. “They make sure that the process of doing one of these videos is super simple.”
Video For Every Opportunity
It soon became clear that WeLearn could utilize Maplewood’s expertise in other areas — transforming static infographics into animated videos, and adapting cumbersome webinar recordings into sharable key takeaway videos.
In 2024, over 50 videos produced for WeLearn resulted in double-digit growth across engagement metrics on LinkedIn — and ensured that Maplewood remains an indispensable part of WeLearn’s marketing efforts going forward in 2025.
How can Maplewood help you?
We work with organizations of any size and type. Let’s talk about your video needs and how we can help you grow your business.